Sahiti Penna
Founder, Amaltas Beauty
The recent passing of Ratan Tata has sparked an outpouring of respect, reminding us that a leader's true legacy is defined by the human impact they create, not the wealth they accumulate. In the end, it’s the values we live by and the positive change we bring that leaves the deepest imprint.
Yet, how often do we find ourselves chasing profits at all costs?
In my research and observations of the business world, I’ve seen many companies thriving on practices that raise ethical concerns. These examples make us ask: Are we building businesses that truly benefit society, or are we contributing to its challenges?
Consider the rise of a Forbes 30 under 30 skincare founder, whose success thrives on amplifying society’s obsession with flawless beauty—fueling the pressure to meet impossible standards. Or the expansion of a fast-fashion brand that meets the demand for affordable style, but at the cost of sustainability and fair labor practices. Or gaming apps that, while wildly popular, draw in users, especially lower-income users with the allure of big wins. They often encourage and lead to development of gambling-like behavior that deepens financial strain. These examples make us question: Are we building businesses that truly benefit society, or are we contributing to its unraveling?
Whether you’re just starting out or leading an established company, the temptation to prioritize profits over purpose is ever-present. But what is the real cost? Millions earned by deepening poverty or making people feel inadequate?
At every stage—early or established, big or small—businesses shape the world around them. We must ask ourselves: Are we contributing to meaningful progress? There has to be room for ethics in every decision we make. As entrepreneurs and business leaders, we have a responsibility to build ventures that uplift, inspire, and add true value to society.
After all, success without integrity isn’t really success. It’s time we redefine what it means to build a business—one that leaves a legacy we can be proud of.
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