Abhimanyu Singh
Marketing strategist and ghostwriter
Hi EI entrepreneurs,
If you want revenue traction as a 0-1 business owner, hiring a marketing agency is one of the worst things you can do.
I’ve been Head of Marketing, leading big budgets and teams, and I can tell you much of the money gets wasted. That's because there's no quality feedback on your products and services before pumping in big marketing money.
Content marketing on text-first social platforms like LinkedIn, X, Medium, and Quora can help founders like you get the much-needed initial feedback and traction.
Here are 5 reasons why:
1. You don’t need a big team
You don’t need a video team, graphic designer, or account manager to write.
2. You don’t need any equipment
Writing doesn’t require paying for cameras, audio equipment, or a studio setup.
3. You don’t need media spends
Social platforms are free. No need to raise crores of rupees to fund paid ads.
4. Fast time to delivery and feedback loop
Idea-to-publish happens in days, not months. Feedback is in real-time.
5. You can do founder-led marketing
You have the chance to build a personal brand and deep audience connect.
Conclusion:
1 text-first marketer can substitute your entire marketing team.
It’s the smartest investment in your business till you find initial traction.
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