Sangeetha Rao
Homechef @ Little Treats
“The more important a call or action is to our soul’s evolution, the more resistance we will feel toward pursuing it.”-Steven Pressfield
The start of a home-based business is often driven by a strong desire for autonomy, flexibility, and control over one’s work life, combined with the potential to pursue a passion project while maintaining a work-life balance. It especially appeals to individuals seeking to prioritize family or personal time while generating income from home.
In EI, we have many home-based entrepreneurs and many more who are just waiting for the right moment to start. So, when is the right moment you might ask? A second lease of life and constant appreciation from friends had me pondering about turning my childhood passion for baking healthy treats into a business for close to a year. One Sunday, looking at the entrepreneurs posting their ads on a WhatsApp group it hit me that if I was passionate about starting my home bakery, the right time is just, NOW!
Most would-be entrepreneurs are technically sound but are held back by the many ‘what-ifs’ that stop them from taking the plunge. From my experience, there are three key fears every entrepreneur must overcome to succeed:
Fear of failure: We must realize that failure isn’t the opposite of success, it is a crucial part of success. The orders may not flow in immediately, or a client may not like your product and offer feedback. Take it positively and work on the product to make it more appealing. Start viewing failure as a chance to learn and grow.
Fear of rejection: Remember that not all humans are the same. Some will appreciate your product or service and subscribe to it, while some might not. People will join your WhatsApp group and leave without placing a single order. Some who encouraged you to start may not subscribe to your product. It’s OK, you only need the right people to say ‘yes’ to you.
Fear of uncertainty: One will encounter unknown issues but will also learn how to navigate out of them. Be confident in your abilities, you will develop a mindset that is flexible & resilient.
So if you do have an idea, the skills, time, material required, and the right audience in this society, now is always the right time to start.
Always remember, “When you want something, all the universe conspires in helping you to achieve it’. – Paulo Coelho
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